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As a member of the PDTA,  we embrace, endorse and promote the philosophy of the PDTA.

We use exclusively evidence-based, least-harm methods drawn from validated research in the fields of canine behaviour, learning theory and welfare.

We unreservedly reject the use of aversive training methods including choke chains, prong collars, E-Collars, intimidation, leash corrections, strangling, alpha rolls, physical manipulation, spray bottles, startling noises & movements, hitting or in any other way creating pain, fear or increased stress in dogs.

We only use and advocate methods that:

  • Do not cause harm or unnecessary stress to the dog, the owner or others:

  • Promote the human-animal bond.

  • Provide immediate management to avoid unwanted behaviours and all potentially dangerous behaviours.

  • Use only positive reinforcement techniques to teach desirable behaviours and                                                   redirect existing ones.

We strive to incorporate all aspects of responsible dog ownership into our training programs and include materials that educate clients about their dog’s innate needs and behaviours.

We maintain the highest professional standard of business practice including:

  • Not breaching any applicable local laws and regulations at any time.

  • Respecting client privacy and confidentiality.

  • Being prepared, punctual, presentable and professional in our work.

  • Not making false or misleading statements in relation to methodology in dog training and qualifications.

  • Refraining from criticizing other professionals or associations in social media or tour own clients.


The Hierarchy of Dog Needs® is a unique adaptation of Maslow’s Hierarchy of (human) Needs™ and was created by Linda Michaels, M.A. Psychology.

It is a unique model of wellness and behaviour modification. The dog’s needs are listed hierarchically. However, the exclusively force-free behaviour modification techniques may be safely and effectively used in any order or combination.

The Hierarchy of Dog Needs has been adapted to meet our dogs’ needs: We must meet our dogs’ biological needs, emotional needs and social needs first. Once we feel assured that these foundation needs have been met, the hierarchy describes the methods that force-free trainers use to modify behaviour: management, antecedent modification, positive and differential reinforcement, counter-conditioning and desensitization.

The Hierarchy of Dog Needs is available in English, French, Spanish, Portuguese, Danish and Chinese

Linda has also written ‘Do No Harm’ dog training manual E-book which can be purchased here

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